Soonsite.deSoonsite.de
    Wat is heet

    Freelance opdrachten vinden

    January 22, 2023

    Waarom online platform opzetten?

    January 22, 2023

    Reclamebureau Roosendaal legt uit: Dit is de best werkende reclame van dit moment

    January 22, 2023

    Abonneren op updates

    Ontvang het laatste creatieve nieuws van FooBar over kunst, design en business.

    Facebook Twitter Instagram
    Monday, January 30
    Soonsite.deSoonsite.de
    Facebook Twitter Instagram
    • Home
    • Mobiele
    • Automatiserings
    • Lokale
    • B2C
    • B2B
    Soonsite.deSoonsite.de
    B2B-marketing

    Gegevens identificeren en ordenen met een nieuw CDP

    DjangoBy DjangoJanuary 6, 2022Updated:November 20, 2022No Comments4 Mins Read
    Facebook Twitter LinkedIn Telegram Pinterest Tumblr Reddit WhatsApp Email
    Share
    Facebook Twitter LinkedIn Pinterest Email

    When implementing a new CDP, companies need a practical plan to identify and organize the data contained therein.

    “The CDP is great, but it’s not magic,” said Amanda Cardona, owner of ALC Renaissance Consulting at the MarTech conference . “So it must have a clear recording process to help you activate in an efficient and clean way.”

    CDP at the crossroads of travel infrastructure

    The concept that marketers should keep in mind when planning the CDP implementation is called the “travel-infrastructure intersection,” Cardona explains. The CDP is located at this intersection.

    Where does all this data come from? Cardona divides the data landscape into two main areas.

    First, there is data that comes from the customer journey, where prospects and customers have opportunities to share first-party data with your company.

    The data is captured from these outward-looking data sources and then organized internally. To effectively implement the CDP, these two sources must be aligned.

    Understanding how the data flows from these two sources to the CDP can help ensure that the data is clean and usable, Cardona said.

    Let’s take a closer look at these two areas.

    Customer journey data

    The customer journey data is any data that arises from outward opportunities.

    “It could be from a contact, prospect, or visitor, whatever you call your specific customer,” Cardona says.

    They interact with different touchpoints in the digital experience where they have the opportunity to share information. These can be found on a website, or delivered via social media. It can also be an email signup form.

    Each of these actions the customer takes places them at a specific point in the customer journey. Customers who contact your organization by asking questions or making purchases are obviously more engaged than those who simply visit the site and create an account without taking any further action.

    Dig Deeper: How to Build Customer Profiles Using a CDP

    When preparing to implement a CDP, marketing team members and other stakeholders must have a full understanding of all of these commitment points. They are weighted differently depending on the organization. As an organization, you must therefore ask yourself what it means if the customer or prospect communicates with your company on social media, for example.

    “Is social media just an informational or acquisition game?” asked Cardona. “If someone fills out a lead form internally, does that qualify them as a warmer lead? You want to think about mapping that journey.”

    Internal infrastructure for captured data

    This leads to how that captured data is structured internally within your organization.

    “Once that data is captured, what do you do with it?” asked Cardona. “Where is it going? Do you know the names of the systems that capture it? Do you know the names of the data fields?”

    When mapping the internal infrastructure, you must first consider the systems that record the data. Are they third-party systems? Are there integrations? What kind of files is the data stored on?

    With several proprietary systems capturing the data, there are also clear guidance and governance rules for data sharing.

    After each of these systems has been identified, the implementation team must also identify who is using the data. Different taxonomies can be used by different teams, such as marketing or sales. Therefore, it is important to know how the data will be used, and also what the nomenclature is in the data fields, related to how the data is organized.

    Finally, it is also important to know when the data is used. In which parts of the martech stack is the data activated for marketing functions?

    “Your visitors will leave valuable information if you make it easy for them,” says Cardona. “Thinking about and framing the structure of where all those opportunities lie will be really helpful to your CDP implementation process.”

    Dig Deeper: How CDPs Are Transforming the Donor Experience for a Nonprofit

    Chris Wood has over 15 years of reporting experience as a B2B editor and journalist. At DMN, he was an associate editor, providing original analysis of the evolving marketing technology landscape. He has interviewed technology and policy leaders from Canva CEO Melanie Perkins to former Cisco CEO John Chambers and Vivek Kundra, appointed by Barack Obama as the nation’s first federal CIO. He is particularly interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theatre” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry-related fields such as Robotics Trends, Modern Brewery Age, and AdNation News, Wood has also written for KIRKUS and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University and was born in Springfield, Massachusetts. He lives in New York.

    Share. Facebook Twitter Pinterest LinkedIn Tumblr Telegram Email
    Previous ArticleNu kan iedereen links toevoegen in Instagramverhalen
    Next Article Reclamebureau Roosendaal legt uit: Dit is de best werkende reclame van dit moment
    Django
    • Website

    Related Posts

    4 veelvoorkomende problemen die marketeers en data-analisten samen kunnen oplossen

    December 2, 2021

    Het is tijd om uw online ervaring te moderniseren

    November 5, 2021
    Add A Comment

    Leave A Reply Cancel Reply

    Top Nieuws

    Freelance opdrachten vinden

    Werk January 22, 2023

    Als freelancer is het belangrijk om ervoor te zorgen dat je constant freelance opdrachten hebt. Dit komt…

    Waarom online platform opzetten?

    Online marketing January 22, 2023

    Je ziet het steeds meer bedrijven doen, een online platform opzetten. Ze zijn er in allerlei…

    Reclamebureau Roosendaal legt uit: Dit is de best werkende reclame van dit moment

    Lokale marketing January 22, 2023

    Reclame maken voor je bedrijf is een zeer belangrijk onderdeel wanneer je ondernemer bent. Het…

    Abonneren op updates

    Ontvang het laatste creatieve nieuws van FooBar over kunst, design en business.

    Over ons
    Over ons

    “Vertel de waarheid, maar maak de waarheid fascinerend. Je weet dat je mensen niet kunt vervelen om je product te kopen, je kunt ze alleen interesseren om het te kopen.”

    Facebook Twitter Instagram Pinterest YouTube
    Archieven
    • January 2023
    • January 2022
    • December 2021
    • November 2021
    • October 2021
    Laatste bericht

    Freelance opdrachten vinden

    January 22, 2023

    Waarom online platform opzetten?

    January 22, 2023

    Reclamebureau Roosendaal legt uit: Dit is de best werkende reclame van dit moment

    January 22, 2023
    2022 © Soonsite.be Alle rechten voorbehouden

    Type above and press Enter to search. Press Esc to cancel.